The "Emäntä" shirt is The Dudesons merchandise. It's the distaff counterpart of "Isäntä" products, meaning "master" or "host". The word "Isäntä" is occasionally used to mean "cool dude" but "emäntä" hardly ever in this context except in Dudesons merch.

Setz and The Dudesons, it was just a matter of time.