For those who don't know, IMZ-Ural is a Russian motorcycle of capable and rugged sidecar motorcycles. They date back to 1941 and were actually founded by the Soviet government, but they have recently also opened a showroom in Japan in recent years. More on the model shown here, the Gear Up, on the official website: https://www.imz-ural.com/gear-up
Ural!
Looks like "Urap!"Eli Birthday !!Good!! / Okay!!
Eli's catchphrase, which is in its regular Russian and written in Cyrillic. In the common alphabet, it is written as Harasho! or Khorosho!IMZ-UralA Russian company making heavy sidecar motorcycles