Resized to 31% of original (view original)
konpaku youmu (touhou) drawn by youyume-kun

Artist's commentary

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    The 3rd of October is Sorry Curry Day!

    It seems that essentially this is a commemorative day about the sale of "Sorry Curry", which is a product that you can only buy if you're from the Yamaguchi prefecture, your surname is Yamaguchi, or you're in a store in the Yamaguchi prefecture.

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    YSOMN
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    To add to the artist's explanation, apparently "Sorry Curry" was created to commemorate that the surname "Yamaguchi" was ranked first in a list of surnames that are the same as prefectural capitals, and that it's "Sorry Curry" as a way to say "I'm sorry only Yamaguchi-san and people from the Yamaguchi prefecture can buy this" (Source).

    I have no words, this must be one of the most confusing publicity stunts I've ever heard of.

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