In the final round of match 1, Umehara's Ken was down to his last pixel of vitality. At this point, any special attack would knock Umehara's character out if connected, since special attacks deal chip damage even when blocked. In an attempt to win the round, Wong attempted to hit Umehara's Ken with Chun-Li's multihit Super Art move Houyoku-sen (鳳翼扇).
However, instead of avoiding it, Umehara chose to "Parry," a technique whereby an incoming attack is blocked without the player losing any health, but doing so requires moving toward opponent's direction in the same time a hit lands, within 10 frames of the impact animation. After the move was launched, not only were all 15 hits Parried, but Umehara also managed to counter with a punishing combo that dealt just enough damage to win the match.
This moment, and the ecstatic cheering of the spectators that followed, was recorded and later spread on the Internet, gaining immense popularity, and is often credited as one of the catalysts that popularized the competitive fighting game community.
Known in Japan as "The Desperate Comeback (背水の逆転劇)" or "Let's go Justin", a reference to a phrase yelled out by an unseen person in the crowd at the beginning of the full parry. Despite the name, the number #37 was arbitrarily added by the commentator Ben Cureton, who done so to signal the viewer that this is not the only "hype" moment during the tournament.
