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From the English Panchira wiki
"In 1969, the Japanese oil company Maruzen Sekiyuu released a television commercial featuring Rooza Ogawa in a short mini-skirt that gets blown up by the wind with her forming her lips into an 'O' in surprise. This led to children imitating her line "Oh Mouretsu" (OhοΌγ’γΌγ¬γ, too much, radical), and a fad for skaato-mekuri (γΉγ«γΌγζ²γ flipping up of a girl's skirt).[11] Ogawa subsequently appeared in a TV show Oh Sore Miyo (Oh! γγθ¦γ, literally "look at that," but actually a pun on 'O Sole Mio,' a neapolitan song 'my sunshine') that again featured scenes of her mini-skirt blowing up."
Related: ogawa_rooza
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