Originally, Rushia was usually extremely shy and easily emotionally damaged, which made her especially bad at horror games, but in recent times, Rushia has been encouraged to let herself go a bit more (compared to a more uptight, script-reliant personality earlier in her tenure), which has led to a fair bit of her screaming, raging, and what is referred to as "lunatic mode" (lit. menhera, meaning "mentally unstable"), a step closer towards yandere that makes Rushia quite scary at times. She also has developed a trauma upon hearing the word "cutting board" (or anything referring to her complete lack of a chest) due to one of Usada Pekora's pranks.
Uruha Rushia reached one million subscribers on 2 March 2021.
On February 24, 2022, Rushia was terminated for an alleged breach of contract that had occurred a few weeks prior and stirred quite an amount of controversy.
